Niteesh Kumar Shukla

Director

Postion:

Cheif marketing officer(CMO)

Experience:

12+ Years

Phone:

+91 76077 13399

Social Media

Executive Profile

Niteesh Kumar Shukla is a distinguished Chief Marketing Officer (CMO) and digital growth strategist, known for building high-performance marketing ecosystems that drive sustainable revenue and long-term brand equity. As the strategic force behind Excel Lab Work Pvt. Ltd., he leads with a strong focus on performance marketing, data-driven strategy, and scalable marketing automation.

He holds a Bachelor of Technology in Mechanical Engineering and a Master of Business Administration in Finance from Indian Institute of Technology Patna, bringing a unique blend of analytical rigor, financial acumen, and strategic thinking into modern marketing leadership.

Strategic Impact & Business Outcome

Architected and executed high-impact digital marketing strategies that strengthen brand positioning and accelerate business growth Built and optimized end-to-end lead generation ecosystems designed for scalability and long-term performance Developed conversion-driven sales funnels that enhance customer acquisition and maximize revenue potential Implemented integrated marketing automation frameworks, combining CRM systems, conversational marketing, and multi-channel engagement Established advanced analytics and reporting structures to support informed decision-making at the leadership level Enabled organizations to improve efficiency, optimize marketing investments, and enhance overall customer lifecycle management

Core Expertise

Digital Marketing & Performance Strategy

Performance Marketing Paid Media Strategy
Lead Generation & Funnel
Optimization
Conversion Rate Optimization

Marketing Automation & Technology

CRM Strategy & Lead Management Systems
WhatsApp & Conversational Marketing Automation
Email Marketing & Customer Journey Design
Scalable Marketing Infrastructure

Data & Growth Intelligence

Marketing Analytics & Performance Measurement
Data Visualization & Insight Generation
Campaign Optimization & Experimentation
Customer Behavior Analysis

Leadership & Business Strategy

Go-to-Market Strategy
Brand Positioning & Market Expansion
Revenue Growth Strategy
Team Leadership & Organizational Development

Leadership Philosophy

Niteesh believes that true business growth is achieved through well-structured systems, intelligent automation, and continuous optimization. His leadership is centered on:

Data-backed decision-making

Performance-driven execution

Scalable and repeatable growth models

Strategic alignment between marketing and revenue

Vision

To empower businesses with intelligent, scalable, and performance-oriented marketing systems that drive long-term success, strengthen brand authority, and create a sustainable competitive advantage in the digital economy.

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